ACES Strategic Expansion and Customer Experience Enhancement for 2026

Aggressive yet Measured Store Expansion

PT Aspirasi Hidup Indonesia Tbk (ACES) is set to implement an aggressive yet measured expansion strategy for 2026. According to Melinda Pudjo, Head of Corporate Communications & Sustainability, the company is targeting gradual new store openings while prioritizing caution and profitability. The exact number of new stores is still under consideration and will be announced after evaluating market developments and current year expansion performance.

Enhancing Customer Shopping Experience

In addition to expanding its retail footprint, ACES is focusing on strengthening customer shopping experience through modern store concepts and omnichannel optimization. The company plans to create more comfortable and modern physical stores while enhancing its omnichannel services to provide seamless customer experiences across different platforms.

Strategic Priorities for 2026

The dual strategy of store expansion and customer experience enhancement reflects ACES' commitment to growth while maintaining financial prudence. This approach is expected to strengthen the company's market position and improve customer loyalty in the competitive retail landscape.