Adira Finance Introduces Hasanah: Sharia-Compliant Haji Plus Financing Solution

Expanding Sharia Financing Portfolio

PT Adira Dinamika Multi Finance Tbk (Adira Finance), through its Syariah Business Unit, has launched a new product called Hasanah or Pembiayaan Haji Plus Adira Syariah. This innovative financing solution is designed to cater to the growing demand for hajj pilgrimage services in Indonesia, particularly for those seeking to perform Haji Plus.

Key Features of Hasanah Financing

The Hasanah product offers several key benefits to prospective pilgrims:

1. Sharia-compliant financing structure that adheres to Islamic principles
2. No collateral requirements, making it more accessible to a wider range of customers
3. Specifically designed for Haji Plus pilgrimages, helping customers secure their quota numbers more quickly
4. Part of Adira Finance's broader strategy to expand its Sharia financing offerings

Market Context and Future Prospects

The introduction of Hasanah comes at a time when there's increasing demand for hajj pilgrimage services in Indonesia. By offering this Sharia-compliant financing option, Adira Finance is positioning itself to capture a larger share of the growing Islamic finance market while providing valuable services to Muslim customers planning their pilgrimage.

Strategic Implications

The launch of Hasanah demonstrates Adira Finance's commitment to diversifying its product portfolio and meeting the specific needs of Muslim customers. As the company continues to expand its Sharia financing offerings, it is well-positioned to benefit from the growing demand for Islamic financial products in Indonesia.