Adira Finance Achieves Rp2.2 Trillion in New Financing in Bali-Nusra Region

Strong Growth in Automotive Financing

PT Adira Dinamika Multi Finance Tbk. (ADMF), known as Adira Finance, has recorded Rp2.2 trillion in new financing in the Bali-Nusa Tenggara (BNT) region through November 2025. This figure represents a significant 12% year-on-year growth and contributes 6% to the company's national financing total. The robust performance was primarily driven by the automotive sector, which accounted for 81% of the total financing, while non-automotive financing comprised the remaining 19%.

Strategic Marketing Initiatives

The achievement was supported by Adira Finance's strategic marketing initiatives, including the Adira Fun Run and Adira Expo held in Denpasar on December 21, 2025. These events were part of the company's 35th anniversary celebration and featured various exhibitions, vehicle displays including cars, motorcycles, and electric bicycles, as well as attractive promotions. According to Basuki Tri Rahardjo, Head of Bali Nusa Tenggara Region for Adira Finance, these events aimed to enhance customer engagement, expand financing access, and drive sustainable growth.

Business Expansion and Network

As of October 2025, Adira Finance operated 851 business networks, consisting of branch offices and representative offices, with more than 61% located outside Java. The company, established in 1990, has served approximately 2.6 million active customers across Indonesia. By August 2025, Adira Finance had achieved Rp23 trillion in new financing, demonstrating its strong market presence and growth potential.