Akulaku Finance Sees BNPL Slowdown as Normal, Predicts Recovery

Digital Lending Growth Remains Attractive

PT Akulaku Finance Indonesia has assessed that the recent slowdown in Buy Now Pay Later (BNPL) growth through financing companies is considered normal. According to data from the Financial Services Authority (OJK), BNPL growth decelerated to 69.71% in October 2025, down from 88.65% in the previous month.

Positive Outlook on Digital Lending

Akulaku Finance's Chief Financial Officer, Aan Setiawandi, emphasized that despite the slowdown, digital lending growth remains highly attractive with significant double-digit growth. The company remains optimistic about the future prospects of digital lending in Indonesia.

Market Context and Future Prospects

The BNPL segment has been a significant driver of growth in Indonesia's digital financial services sector. While the recent slowdown might raise concerns, industry experts believe that the market is still in a growth phase. Akulaku Finance's positive outlook suggests that the current slowdown is seen as a natural correction rather than a long-term trend.