Alfamidi Expands MSME Partnership to Boost Local Products

Strategic Collaboration for Inclusive Business Ecosystem

PT Midi Utama Indonesia Tbk (MIDI), the operator of Alfamidi convenience stores, has successfully collaborated with 4,724 micro, small, and medium enterprises (MSMEs) as of November 2025. This strategic partnership is designed to create a more inclusive business ecosystem by integrating local products into Alfamidi's retail network. The MSMEs, spread across various regions, supply a diverse range of products including snacks, herbal drinks, cooking spices, and fresh produce.

Enhancing Product Quality and Competitiveness

Before being featured in Alfamidi stores, products from MSMEs undergo a comprehensive curation process that evaluates their quality, compliance with standards, and price competitiveness. This rigorous selection ensures that only products meeting Alfamidi's standards are made available to consumers. According to Retriantina Marhendra, Corporate Communication Manager at Alfamidi, the presence of MSME products in modern retail channels is expected to enhance product quality and strengthen the competitiveness of small businesses.

Driving Economic Inclusion through Retail Integration

The partnership between Alfamidi and MSMEs represents a significant step towards creating a more inclusive retail environment. By providing a platform for local businesses to reach wider markets, Alfamidi is not only expanding its product offerings but also contributing to the growth and development of Indonesia's MSME sector. This initiative aligns with the company's commitment to fostering economic inclusivity and supporting local economic development.