Alfamidi Empowers UMKM through Strategic Partnership

Enhancing Local Products and Market Reach

PT Midi Utama Indonesia Tbk, operating as Alfamidi, has successfully collaborated with 4,724 UMKM tenants nationwide as of November 2025. This extensive partnership is part of Alfamidi's commitment to fostering the growth of Usaha Mikro Kecil Menengah (UMKM) in Indonesia. The collaboration not only helps local products 'naik kelas' (elevate their quality) but also broadens their marketing channels through Alfamidi's modern retail outlets.

Rigorous Product Curation Process

Before partnering with Alfamidi, UMKM products undergo a rigorous curation process to ensure they meet the required quality, safety, and competitiveness standards. This careful selection process guarantees that only the best products are showcased in Alfamidi's stores, thereby enhancing the overall shopping experience for customers while supporting local businesses.

Corporate Commitment to UMKM Growth

According to Retriantina Marhendra, Corporate Communication Manager at Alfamidi, the company recognizes the vital role UMKM play in Indonesia's national economy. The strategic partnership is designed to promote sustainable growth among UMKM by providing them with a platform to market their products. 'Kami ingin mendorong ekosistem bisnis yang inklusif. Ribuan UMKM ini mendapat tempat pemasaran produk lokal di Alfamidi, sehingga membantu pelaku usaha meningkatkan kualitas dan daya saing produknya,' Retriantina explained.

Creating an Inclusive Business Ecosystem

By supporting UMKM, Alfamidi is not only contributing to the local economy but also fostering a more inclusive business environment. The company's efforts to elevate local products and provide UMKM with access to a wider market demonstrate its commitment to sustainable business practices and community development.