AMDATARA Officially Established to Boost Indonesia's Bottled Water Industry

New Association to Drive Industry Collaboration

The Indonesian Bottled Water Association (AMDATARA) has been officially established as the new industry association for the country's bottled water sector. AMDATARA aims to promote collaboration, integrity, and sustainability among industry players while serving as a formal platform for stakeholders to address common challenges.

Key Focus Areas for Industry Development

AMDATARA will focus on several critical areas including education on healthy hydration, waste management, implementation of national quality standards (SNI), and investment enhancement. The association will also support the industry's transformation towards Industry 4.0 through the adoption of environmentally friendly technologies. Cross-sector collaboration will be strengthened to ensure industry sustainability while contributing to national economic growth.

Industry Background and Challenges

The Indonesian bottled water industry has experienced rapid growth with a market value of tens of trillions of rupiah and an average annual growth rate of 5-8%. The industry now comprises 707 manufacturing plants producing over 2,000 brands with a total production capacity of 47 billion liters per year. Despite its growth, the industry faces complex challenges including mandatory SNI implementation, public perception about water resource management, and regulations regarding BPA migration in packaging.

Government Support and Industry Expectations

The Ministry of Industry has welcomed AMDATARA's establishment, with Director of Beverage Industry, Merrijantij Punguan Pintaria, expressing hope that the association will play a strategic role in synergizing industry players with government policies. The ministry recognizes the industry's significant multiplier effect on other sectors such as transportation, retail, and various supporting industries. AMDATARA is expected to address industry challenges while promoting sustainable practices and competitiveness in the global market.