Aprindo and Pasar Jaya Launch EPIC Sale 2025: A Major Boost for Indonesian Retail

Strategic Collaboration for Economic Stimulus

The Indonesian Retail Entrepreneurs Association (Aprindo) has officially launched the Every Purchase Is Cheap (EPIC) Sale 2025 in collaboration with Pasar Jaya, a significant initiative aimed at stimulating retail growth in Indonesia. The event will run from December 1, 2025, to January 4, 2026, with an ambitious target of generating Rp 56 trillion in transactions.

Comprehensive Ecosystem Involvement

The EPIC Sale 2025 boasts an extensive ecosystem involving over 200 companies, 153 markets under Pasar Jaya management, 13,450 traditional markets, and more than 11 million traders. This broad participation underscores the initiative's potential to create a substantial economic impact across various retail segments.

Strategic Mandates of EPIC Sale 2025

Aprindo Chairman Solihin outlined three strategic mandates for the EPIC Sale 2025:

1. Boosting consumer spending during peak demand periods
2. Driving national retail growth amidst global economic dynamics
3. Strengthening retail market collaboration to deliver direct benefits to consumers

The event was officially launched at Pasar Mayestik, Jakarta, on December 2, 2025, marking the beginning of a significant retail promotion period for Indonesia's retail sector.