Armani Exchange Opens First Medan Store at Sun Plaza

Expanding Urban Fashion Presence

A|X Armani Exchange, the contemporary fashion line from renowned Italian designer Giorgio Armani, has launched its operations in Medan through a new store at Sun Plaza Medan. The store, located on the Ground Floor, opened its doors on October 27, 2025, marking a significant milestone in the brand's expansion strategy in Indonesia.

Strategic Market Entry

This Medan store represents Armani Exchange's first foray into Sumatra, a region known for its growing consumer market. The brand's decision to enter this market reflects its confidence in the region's economic potential and consumer appetite for international fashion brands. The new store brings A|X's signature urban and modern casual style to Medan's fashion scene, offering local consumers a fresh retail experience.

Indonesian Market Context

The expansion into Medan is part of Armani Exchange's broader strategy to strengthen its presence in Indonesia's tier 2 cities while maintaining its existing footprint in major metropolitan areas. This move demonstrates the brand's commitment to making its premium yet accessible fashion available to a wider audience across the country. The successful establishment of this store could potentially pave the way for further expansion in other Sumatran cities.