ASDP Predicts Peak Travel during Nataru Holiday, Implements 19% Discount
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PublishedDec 15
Sources7 verified

ASDP Predicts Peak Travel during Nataru Holiday, Implements 19% Discount

AnalisaHub Editorial·December 15, 2025
Executive Summary
01

Executive Summary

Key insights and market outlook

PT ASDP Indonesia Ferry (Persero) predicts peak travel during Nataru 2025-2026 will occur on December 23-24, 2025, with return journey peaking on January 2-3, 2026 1

. The company projects 5.4% growth in trips and 4.3% increase in passengers compared to last year 5. To stimulate travel, ASDP is offering a 19% discount on ferry fares from December 22, 2025 to January 10, 2026 3.

Full Analysis
02

Deep Dive Analysis

ASDP's Nataru 2025-2026 Travel Predictions and Initiatives

Peak Travel Periods Forecast

PT ASDP Indonesia Ferry (Persero) has made several key predictions for the Nataru 2025-2026 travel period. The company forecasts that the peak travel will occur on December 23-24, 2025, while the peak return journey is expected on January 2-3, 2026 1

. These predictions are based on historical data and current booking trends.

Traffic Projections

ASDP projects significant growth in travel during Nataru 2025-2026. The company expects a 5.4% increase in total trips and a 4.3% rise in passenger numbers compared to the previous year 5

. These projections indicate a positive trend in travel demand during the holiday season.

Discount Initiative

To encourage travel and manage traffic distribution, ASDP is implementing a 19% discount on ferry fares for the Nataru period. This discount will be applicable from December 22, 2025 to January 10, 2026 3

. The initiative aims to make travel more affordable and attract more passengers during the off-peak periods.

Ticketing and Travel Arrangements

ASDP has introduced several measures to streamline the travel process during Nataru. The company has opened ticket bookings 60 days in advance to help passengers plan their journeys better 4

. Additionally, ASDP has emphasized that all ticket purchases must be made online through their official website, www.ferizy.com, to reduce congestion at ports.

Challenges and Preparations

Despite the initiatives, ASDP faces challenges in terms of low uptake of the discount offer, with current absorption rates remaining below 1% of the target 3

. To address this, the company plans to intensify its marketing efforts to promote the discount and encourage early ticket purchases.

Broader Travel Context

The Nataru period is expected to see a significant surge in travel across Indonesia. The Ministry of Transportation has projected that approximately 119.5 million people will travel during this period 6

. This large-scale movement poses both opportunities and challenges for transportation services like ASDP.

Original Sources

Story Info

Published
1 month ago
Read Time
17 min
Sources
7 verified

Topics Covered

Nataru TravelFerry ServicesTransportation Discounts

Key Events

1

Nataru Travel Peak Prediction

2

19% Ferry Discount Implementation

3

Increased Travel Projections

Timeline from 7 verified sources