Asei Targets Travel Insurance Growth During Year-End Holidays

Strategic Marketing Initiatives

PT Asuransi Asei Indonesia is poised to capitalize on the anticipated surge in travel insurance demand during the upcoming year-end holidays. According to Dody Dalimunthe, President Director of Asei, the company expects a significant increase in travel insurance inquiries, both domestic and international, during the fourth quarter of 2025.

Marketing Strategies

To maximize the opportunity, Asei plans to implement several key marketing strategies. These include:

• Running promotions on travel insurance products during Q4-2025
• Offering bundling packages with other business lines
• Creating limited-time promotions during the 45 days leading up to the New Year holidays to encourage impulse purchases when customers buy travel tickets

Industry Context

The strategy is based on industry observations that show a consistent increase in travel insurance demand during the year-end holiday season. Several insurance companies in Indonesia have reported significant growth in travel insurance premiums, indicating a positive trend that Asei aims to leverage.

Business Impact

The expected growth in travel insurance is anticipated to contribute positively to Asei's overall performance in Q4-2025. By focusing on targeted marketing initiatives and product bundling, the company is well-positioned to capture a larger market share in the travel insurance segment.