Asemka Market Traders Face Challenging New Year Sales

Declining Sales Amidst Economic Uncertainty

Traders at Jakarta's legendary Asemka Market are facing a tough period as sales for New Year's products plummet. The market, known for its seasonal goods, is typically bustling with activity as the year-end approaches. However, this year's sales have been muted compared to previous years ¹

Sales Figures Show Significant Decline

A trader named Basir reported that fireworks sales have dropped by 35%, while trumpet sales have slumped by 50% compared to the previous year. This decline is particularly concerning given that there were fewer traders selling these products this year ²

Changing Consumer Behavior

The sales slump is attributed to changing consumer behavior and economic conditions. Traders note that while the market was busier during the pandemic, current sales are more subdued. However, traders remain optimistic that sales may pick up as the New Year approaches, with many products typically selling out in the final days before the celebration ²

Business Operations and Challenges

The capital required for traders to stock up on New Year's products varies significantly. Some traders, like Basir, operate with relatively small capital of around Rp 10 million, while larger operations near the market entrance reportedly handle billions of rupiah in inventory. The disparity highlights the diverse scale of businesses operating within the market ²