ASHA Projects Strong Recovery in 2026 Through Strategic Business Expansion

Key Recovery Strategies

PT Cilacap Samudera Fishing Industry Tbk (ASHA) is optimistic about recovering its performance in 2026 after facing significant challenges throughout 2025. To achieve this recovery, the company is implementing several key strategies. First, ASHA is focusing on expanding its domestic market presence, which has shown stable growth and potential for healthier margins. The company is also preparing a joint venture plan with foreign investors in Indonesia, as revealed by CEO William Sutioso.

Product Development Focus

In terms of product development, ASHA is concentrating on frozen seafood, ready-to-cook products, and value-added offerings while simplifying their SKU portfolio. This strategic focus is designed to improve operational efficiency and meet evolving consumer demands. The company is maintaining a balanced approach by continuing to diversify export markets, particularly targeting regions with high consumption growth such as the Middle East, Africa, and South Asia.

Market Outlook

The company's strategy reflects a comprehensive approach to recovery, combining domestic market strengthening with export diversification. By focusing on both local growth opportunities and international market expansion, ASHA aims to achieve a more resilient business model. The planned joint venture with foreign investors is expected to bring additional capabilities and resources to support this growth strategy.