Aspirasi Hidup (ACES) Capitalizes on Ramadan to Boost Q1 2026 Sales

Strategic Planning for Seasonal Demand

PT Aspirasi Hidup Indonesia Tbk (ACES) is strategically leveraging the Ramadan and Eid al-Fitr period to enhance its sales performance in the first quarter of 2026. According to Melinda Pudjo, Head of Corporate Communications & Sustainability, the company recognizes the historical significance of this period in driving business performance.

Historical Performance and Consumer Behavior

The Ramadan and Eid al-Fitr period has consistently shown positive impacts on ACES' business due to increased household consumption. As Melinda explained, 'Historically, the Ramadan and Eid al-Fitr period is one of the relatively positive moments for the company's performance, along with the increasing community needs in welcoming the moment.' This pattern of consumer behavior provides a clear opportunity for the company to tailor its strategies.

Proactive Measures for Q1 2026

In preparation for Q1 2026, ACES has developed specific strategies aimed at maximizing the potential of the Ramadan period. These initiatives are designed to be both relevant and targeted, ensuring the company can effectively meet the heightened demand during this time. The proactive approach reflects ACES' commitment to capitalizing on seasonal trends while maintaining operational readiness.