Astra Empowers Batik Production in Singkawang through Community Development Program

Strengthening Local Economy through Batik

Astra's Desa Sejahtera program has been instrumental in enhancing batik production in Singkawang, Kalimantan Barat, by implementing a community-based approach that focuses on capacity building and sustainable production systems. The program, which began in 2021, has successfully transformed batik making from individual activities into a structured community-driven industry.

Key Achievements:

• Involved over 240 batik artisans across 18 active production groups
• Achieved a 50% increase in production activity among community members
• Enabled participants to establish independent workshops and share knowledge
• Created a sustainable livelihood source for local communities

Community-Centric Approach

The success of the program can be attributed to Astra's community-centric approach, which focuses on building local capacity and creating a collaborative production system. Priska Yeniriatno, the community leader, played a crucial role in driving this initiative forward by leveraging her experience in independent batik production to train and empower other community members.

Sustainable Impact

The Desa Sejahtera Astra program in Singkawang demonstrates Astra's commitment to corporate social responsibility and community development. By strengthening local economic activities and promoting sustainable practices, Astra is contributing to the achievement of Indonesia's SDGs while fostering inclusive growth in rural communities.

Future Prospects

The success of this initiative in Singkawang serves as a potential model for similar community development programs in other regions. Astra's continued support for such initiatives underscores its commitment to the 'Sejahtera Bersama Bangsa' vision, which aims to create shared prosperity across Indonesia through sustainable and inclusive development practices.