AXA Mandiri Implements New Strategies to Boost Premium Income

Enhancing Product Offerings for Modern Consumers

AXA Mandiri Financial Services (AXA Mandiri) is set to implement several key strategies in 2026 aimed at boosting premium income through more personalized and adaptive insurance products. According to Theodores Tangke, Chief Customer, Marketing, and Product Officer, the company will focus on developing life insurance products that are more flexible and relevant to modern consumer needs.

The strategy involves creating insurance solutions that better align with customer expectations, making the premiums paid by customers more commensurate with the benefits received. This approach is designed to enhance customer satisfaction and retention by providing more tailored insurance offerings.

Adapting to Changing Consumer Needs

The insurance industry is witnessing a significant shift in consumer preferences, with modern customers demanding more personalized and flexible products. AXA Mandiri's strategy reflects this trend by prioritizing product innovation that meets these evolving needs.

By focusing on product personalization and adaptability, AXA Mandiri aims to strengthen its market position in Indonesia's competitive insurance landscape. The company's proactive approach demonstrates its commitment to staying relevant in a rapidly changing market environment.

Implications for Future Growth

The implementation of these strategies is expected to have a positive impact on AXA Mandiri's premium income in 2026. By enhancing product offerings and aligning them more closely with customer needs, the company is well-positioned to achieve growth in a competitive market.

AXA Mandiri's focus on innovation and customer-centricity reflects broader industry trends where insurers are increasingly adopting digital and personalized approaches to remain competitive.