AXA Mandiri Sees Endowment Premium Growth Potential in 2026

Financial Stability Drives Endowment Appeal

AXA Mandiri Financial Services remains optimistic about the growth potential of its endowment products in 2026, despite ongoing economic challenges. According to Theodores Tangke, Chief Customer, Marketing, and Product Officer, the endowment product appeals to financially mature customers who prioritize stability and long-term financial planning.

Product Characteristics Supporting Growth

The endowment product's appeal lies in its ability to provide financial security, future planning, and asset diversification. Tangke noted that customers view endowment products as a means to maintain financial stability during economically dynamic times. The product is particularly attractive to those who are already financially established and seeking long-term investment solutions.

Economic Context and Market Outlook

While global and domestic economic conditions remain challenging, potentially affecting consumer spending power, AXA Mandiri believes there is still room for growth in the endowment segment. The company's confidence stems from the product's inherent characteristics that align with the needs of financially sophisticated customers.

Strategic Focus on Long-term Products

AXA Mandiri's focus on endowment products reflects a broader strategy to cater to customers seeking stable, long-term financial solutions. As economic conditions continue to evolve, the company is positioning itself to capitalize on the growing demand for such products.