AXA Mandiri to Boost Public Literacy to Enhance Unitlink Performance

Strategy to Improve Unitlink Understanding

PT AXA Mandiri Financial Services (AXA Mandiri) is focusing on enhancing public literacy regarding unitlink products in 2026 to drive their performance. According to Theodores Tangke, Chief Customer, Marketing, and Product Officer at AXA Mandiri, improving public understanding is a primary effort. The company aims to educate the public on the benefits, risks, and investment mechanisms associated with unitlink products, as current public awareness remains relatively low.

Current Challenges and Future Plans

The low literacy rate among the public regarding unitlink products poses a significant challenge for AXA Mandiri. By enhancing public understanding, the company hopes to increase the adoption and performance of these products. The initiative to boost literacy will be crucial in achieving this goal.

Impact on Business Performance

AXA Mandiri's efforts to improve public literacy are expected to have a positive impact on the performance of its unitlink products. By educating potential customers about the benefits and risks, the company can build trust and potentially increase sales. This strategy aligns with AXA Mandiri's overall business objectives for 2026.