Bali Tourism Sector Shows Resilience in 2025

Strong International Visitor Numbers

Bali's tourism industry demonstrated remarkable resilience in 2025, attracting 6.8 million international visitors by December 22, 2025 ²

. While this figure fell slightly short of the 7 million target, it represents a strong performance considering the global economic landscape. Minister of Tourism, Widiyanti Putri Wardhana, acknowledged a 2% decline in tourist arrivals compared to initial projections ²

Source 2

https://nasional.kontan.co.id/news/menteri-pariwisata-sebut-wisatawan-di-bali-tetap-ramai-meski-turun-2

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Seasonal Performance and Government Perspective

During the 2025/2026 New Year holiday period, there were initial concerns about a potential slowdown in tourist arrivals. However, official data confirmed that international tourism continued to show positive momentum. The minister emphasized that despite some fluctuations, Bali remained a popular destination for both domestic and international travelers.

Market Analysis and Future Prospects

The tourism sector's performance in 2025 demonstrates Bali's enduring appeal as a global tourist destination. While the 2% decline from initial expectations was noted, the overall visitor numbers remain robust. The government's target for 7 million visitors indicates ambitious growth plans, with current numbers representing 97% of the annual target.