Bank BJB Enhances West Java Festival with Digital Initiatives and Financial Education

Strategic Partnership and Promotional Activities

Bank BJB played a significant role in the West Java Festival (WJF) 2025, held on November 8-9, 2025, at Kiara Artha Park, Bandung. The bank's participation went beyond sponsorship, as it actively promoted digital financial literacy and economic growth through various initiatives.

Digital Promotions and Financial Inclusion

Bank BJB introduced several digital promotions during the festival:

1. Discount Vouchers: Available through the DIGI app for transactions at participating tenants
2. Wheel of Fortune: Transaction reward game for QRIS users
3. Mobile Samsat: Special tax payment promotion with Bapenda Jabar
4. Digital Account Opening: Opportunities for new customers to join DIGI banking

These initiatives not only encouraged digital transactions but also enhanced financial inclusion by introducing banking services to new users. The collaboration with Bapenda Jabar for tax payments through Mobile Samsat promoted regional revenue collection while providing convenience to visitors.

Impact on Local Economy and Cultural Preservation

The West Java Festival served as an ideal platform for Bank BJB to demonstrate its commitment to both cultural preservation and modern financial solutions. The event featured:

• Traditional Sunda games and cultural exhibitions
• Local culinary zones showcasing West Java's rich gastronomy
• Mainstage performances by popular Indonesian artists

Bank BJB's involvement strengthened its position as a trusted financial partner in West Java while promoting sustainable economic development. The bank's activities at the festival effectively merged traditional cultural elements with modern digital banking solutions, creating a unique experience for visitors.

Future Implications

The success of Bank BJB's initiatives at WJF 2025 suggests a promising future for similar collaborations between financial institutions and cultural events. By combining financial education with cultural promotion, Bank BJB has set a precedent for how banks can contribute to both economic growth and cultural preservation in Indonesia.