Bank BJB Introduces bjb Boom SurePrize Year-End Savings Program

Promotional Details and Benefits

Bank BJB has launched the bjb Boom SurePrize program, designed to encourage customers to optimize their year-end funds by depositing into savings or current accounts. The promotion runs from December 1 to December 31, 2025, and offers participants a chance to win various prizes while maintaining their banking relationship with BJB.

Key Program Features

1. Eligibility: Open to both new and existing individual customers
2. Minimum Deposit: Rp500 million initial placement, subsequent deposits in Rp50 million increments
3. Tenor: One-month placement period
4. Eligible Products: Tabungan (Savings) and Giro (Current Accounts)
5. Prize Structure: Multiple prizes available, including cashback and other rewards

Program Mechanics and Customer Benefits

The bjb Boom SurePrize program is structured to provide customers with a transparent and structured way to manage their funds while offering additional rewards. Participants continue to earn interest on their deposits while being eligible for the prize draw. The program's tiered structure ensures that customers across different deposit amounts can benefit according to their financial capacity.

Market Context and Strategic Significance

This initiative demonstrates BJB's commitment to providing competitive banking products and customer-centric services. By offering such promotions, the bank aims to attract new customers while maintaining existing relationships and encouraging more productive financial habits among its clientele. The program also reflects BJB's strategy to remain competitive in Indonesia's banking sector through innovative deposit mobilization strategies.

Regulatory Compliance and Bank Information

Bank BJB is licensed and supervised by the Financial Services Authority (OJK) and Bank Indonesia (BI), and is a participant in the Indonesian Deposit Insurance Corporation (LPS) deposit insurance scheme. Customers can obtain more information about the bjb Boom SurePrize program by visiting the nearest BJB branch, contacting the BJB Call Center at 14049, or visiting the official BJB website at infobjb.id/bjbboomsureprize.