Bank BJB Launches Savings Promotion Tied to Prestigious Trail Running Event

Unique Financial Product Campaign

Bank bjb has introduced an innovative promotional campaign linking savings products to participation in the Coast to Coast Night Trail Ultra, a prestigious trail running event scheduled for February 14-15, 2026, in Yogyakarta's Depok Beach. The program encourages customers to maintain financial discipline while pursuing an active lifestyle.

Program Mechanics and Eligibility

The promotional campaign runs from December 8, 2025, to February 13, 2026, and is open to both new and existing bjb customers. Participants can earn race tickets through various savings schemes: existing bjb Prioritas customers can use fixed-term savings or deposits, while new bjb Prioritas customers can participate through wealth management products. The race categories available range from 7K to 100K distances, catering to different participant capabilities.

Financial Inclusion and Community Support

This initiative demonstrates bjb's commitment to promoting financial literacy and healthy lifestyles simultaneously. By tying savings products to a popular sporting event, the bank encourages customers to develop planned financial habits. The campaign also shows bjb's support for the growing trail running community in Indonesia.

Regulatory Compliance

Bank bjb operates under the supervision of Indonesia's financial regulatory bodies, including the Financial Services Authority (OJK) and Bank Indonesia (BI), and is a participant in the Deposit Insurance Corporation (LPS) guarantee program. This ensures that customer deposits are protected while participating in the promotional campaign.