Bank BJB Launches Innovative Savings Promotion through Tangerang 10K Running Event

Combining Financial Products with Healthy Lifestyle

Bank bjb has introduced an innovative promotion through its 'Tangerang 10K 2025 - Run The Story' running event, creating a unique intersection between financial products and a healthy lifestyle. The program, running from November 5 to November 25, 2025, allows both new and existing customers to participate by saving through various bjb products such as bjb Tandamata Berjangka, bjb Tandamata, Simpeda, and bjb Prioritas.

Program Mechanics and Benefits

Customers who participate in the savings program will have the opportunity to win tickets for the Tangerang 10K running event scheduled for December 7, 2025. The event promises to be a grand affair with participants experiencing the beauty of Tangerang while being part of an energetic atmosphere. Corporate Secretary Herfinia stated that this promotion aims to make saving more engaging and encourage consistent saving habits among customers.

Strategic Objectives

This initiative demonstrates bjb's commitment to providing more than just traditional banking services. By combining financial products with lifestyle events, bjb is catering to the evolving needs of customers, particularly the younger generation who seek experiences beyond mere transactions. The bank emphasizes that saving is not just a financial obligation but can be part of an exciting journey.

Implementation and Regulatory Compliance

The promotion is open to both new and existing customers, with detailed information available at bjb branch offices or through their call center. As a regulated institution, bjb operates under the supervision of the Financial Services Authority (OJK) and Bank Indonesia (BI), while also being a participant in the Deposit Insurance Corporation (LPS) guarantee program. The bank ensures that the promotion is conducted transparently with clear terms and conditions.