Bank BJB Launches Financial Support Initiative for UMKM in Traditional Markets

Strengthening Economic Activity through Financial Inclusion

Bank bjb has introduced a comprehensive financial support program for micro, small, and medium enterprises (UMKM) operating in traditional markets through its bjb Sambang Pasar initiative. This strategic move aims to strengthen the bank's presence in traditional market ecosystems while providing tailored financial solutions to traders and market visitors.

Key Program Components

The bjb Sambang Pasar program features several key components designed to enhance financial inclusion among UMKM:

1. Direct Financial Education: Bank representatives conducted on-site education sessions to help traders understand available financial products
2. Product Promotion: The program focused on promoting UMKM credit products and other banking services relevant to market traders
3. Personalized Consultation: Bank staff provided one-on-one consultations to understand and address specific business needs
4. Promotional Materials Distribution: Educational materials and product brochures were distributed to participants

Implementation and Impact

The inaugural bjb Sambang Pasar event was successfully conducted at Pasar Pondok Labu in Jakarta Selatan on January 14, 2026. The event:

• Operated from 08:00 to 14:00 WIB
• Engaged with approximately 300 participants including traders and market visitors
• Demonstrated the bank's commitment to reaching out to UMKM segments

Strategic Objectives

The program serves multiple strategic purposes for bank bjb:

1. Market Penetration: Expanding presence in traditional market segments
2. Product Uptake: Increasing adoption of UMKM financial products
3. Brand Awareness: Enhancing visibility and credibility among target audience
4. Transaction Volume Growth: Encouraging increased usage of banking services

Future Plans

Following the success of the initial implementation, bank bjb plans to continue the bjb Sambang Pasar program in other locations, with Kabupaten Bogor identified as the next target area. This ongoing initiative demonstrates the bank's commitment to supporting UMKM growth and local economic development through targeted financial services.