Bank Jakarta Strengthens Global Presence with Dara Sarasvati as Brand Ambassador

Enhancing Digital Transaction Capabilities

Bank Jakarta has officially appointed popular content creator Dara Sarasvati as its brand ambassador in a strategic move to enhance the bank's digital transaction capabilities and financial literacy among Jakarta's population. The announcement was made during the launch event of the bank's new Visa Debit Card at Lippo Mall Kemang in Jakarta on January 5, 2026.

Key Objectives of the Partnership

The collaboration with Dara Sarasvati focuses on several key areas:

1. Promoting Financial Literacy: Educating Jakarta's residents about modern banking practices
2. Digital Transaction Adoption: Encouraging the use of digital payment methods through the new Visa Debit Card
3. Global Transaction Capabilities: Positioning Bank Jakarta as a modern banking institution capable of handling international transactions
4. Brand Modernization: Refreshing the bank's image through association with a popular digital influencer

Significance of the Visa Debit Card Launch

The launch of the Visa Debit Card represents a significant step in Bank Jakarta's digital transformation journey. As a regional bank owned by the Jakarta government, this move signals their commitment to providing advanced banking services that meet global standards while maintaining local relevance.

Impact on Banking Landscape

This strategic move is expected to have several positive impacts on Jakarta's banking landscape:

• Increased competition in the digital banking space
• Enhanced consumer awareness about global transaction capabilities
• Potential increase in digital transaction adoption rates among Jakarta's population
• Strengthening of Bank Jakarta's position as a modern financial institution