Bank Jateng Borobudur Marathon 2025: A Catalyst for Economic Growth and UMKM Empowerment

Achieving Global Recognition

The Bank Jateng Borobudur Marathon 2025 has made history by securing the prestigious Elite Label from World Athletics, establishing it as a global sport tourism icon. This year's event saw a significant increase in participation, with 11,500 runners from 38 countries taking part, representing a 1,000-runner increase from the previous year.

Economic Impact and UMKM Empowerment

The marathon has shown a remarkable upward trend in economic impact, growing from Rp1.5 billion in 2017 to Rp73.9 billion in 2024. This year's event is expected to surpass the previous record, driven by increased participation and extended stays by international runners. The event's economic benefits are further enhanced through initiatives like Pasar Harmoni, a collaboration between 20 UMKM from Bank Jateng Pawone and 46 UMKM from Jateng Berdikari, showcasing local products and providing economic opportunities for UMKM.

Community Engagement and Cultural Significance

The event has become a symbol of community spirit and regional pride, with local residents actively participating in its organization and execution. The new route has been designed to showcase the cultural heritage and natural beauty of Magelang, providing runners with a unique experience while promoting local tourism. The event's theme, 'Stride to Glory,' emphasizes the journey towards excellence through collaboration and consistency.

Key Stakeholder Perspectives

• Central Java Provincial Secretary, Sumarno, highlighted the event's nine-year journey as a testament to regional consistency and community spirit.
• Bank Jateng CEO, Irianto Harko Saputro, emphasized the bank's commitment to empowering local UMKM through initiatives like Pasar Harmoni.
• Haryo Damardono, Chief Editor of Kompas, noted the event's role in promoting unity and celebrating collaboration.
• Liem Chie Ahn, Chairman of the Borobudur Marathon Foundation, praised the warm reception from the local community, which he said was the event's defining characteristic.

Future Prospects

The Bank Jateng Borobudur Marathon 2025, with its Elite Label status, is poised to become a benchmark for sporting events in Asia while continuing to drive economic growth and cultural celebration in Magelang and Central Java.