Executive Summary

Key insights and market outlook

Bank Mandiri's Mandiri Micro Fest (MMF) 2025 has successfully driven MSME growth, recording a 45% increase in QRIS Livin' Merchant transactions ¹

. The comprehensive program included festival, training, mentoring, and hyperlocal promotion stages, engaging 150 MSMEs across Medan, Surabaya, and Jakarta. This initiative demonstrates Bank Mandiri's commitment to MSME empowerment and digitalization through strategic partnerships and capacity building.

Full Analysis

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Deep Dive Analysis

Bank Mandiri Empowers MSMEs through Mandiri Micro Fest 2025

Comprehensive Program Drives Digital Growth

Bank Mandiri has successfully conducted Mandiri Micro Fest (MMF) 2025, a comprehensive initiative designed to empower MSMEs through various developmental stages ¹

². The program, held across Medan, Surabaya, and Jakarta, achieved significant results with a 45% increase in QRIS Livin' Merchant transactions among participating MSMEs ¹.

Program Structure and Impact

The MMF 2025 program was structured into multiple stages: festival, training and mentoring, hyperlocal promotion, and champion selection. The festival stage alone attracted over 6,000 visitors across the three cities, providing a substantial platform for MSMEs to showcase their products and expand their market reach ²

.

Key Highlights:

150 MSMEs participated actively across all program stages
45% increase in QRIS Livin' Merchant transactions among participants
Over 6,000 visitors attended the festival across three cities
Strategic collaboration with Rumah BUMN and local MSME departments

Digitalization and Capacity Building

The program focused on both digitalization and capacity building. Through the hyperlocal stage, MSMEs received promotion through local influencers, while the training sessions covered crucial aspects like financial management and business strategy ²

. The champion stage allowed selected MSMEs to present their medium-term expansion plans, demonstrating their growth potential.

Strategic Significance

Bank Mandiri's initiative aligns with national development agendas, particularly President Prabowo Subianto's Asta Cita, which emphasizes strengthening people's economy and financial inclusion ²

. The bank's commitment to MSME development is evident through such comprehensive programs that create sustainable growth opportunities.

References