Bank Mandiri Launches FOMO Year-End Promotion Campaign

Comprehensive Discounts Across Multiple Categories

Bank Mandiri has introduced its FOMO (Fokus Promo) Year-End 2025 campaign, running throughout December 2025. The promotion offers significant savings of up to Rp2.5 million across more than 100 prominent merchants, both domestic and international. The campaign covers various essential categories including food and beverage, e-commerce, travel, transportation, fashion, household needs, and health services.

Food and Beverage Discounts

Customers can enjoy substantial discounts ranging to hundreds of thousands of rupiah at various restaurants and cafes. For instance, the e-commerce category features shopping discounts reaching millions of rupiah on popular digital platforms, making year-end shopping more affordable.

Travel and Transportation Offers

The campaign also includes attractive offers in the hotel and travel & leisure category, featuring:

• Hotel discounts up to tens of percent
• Travel cashback offers
• Special promotions for domestic and international travel destinations

On the transportation front, customers can benefit from cashback on public transportation services and fuel purchases, supporting mobility during the extended holiday period.

Digital Banking Promotions

From a banking products perspective, the FOMO Year-End 2025 campaign includes various special promotions across credit cards, savings accounts, and digital services. Customers can enjoy:

• Credit card membership fee waivers
• Savings account cashback
• Transaction point bonuses
• Special offers for international transactions and digital lifestyle services through the Sukha feature on Livin' by Mandiri

Strategic Business Objectives

According to Diah Eka Purwanti, SVP Digital Marketing at Bank Mandiri, the campaign is designed to be close to customers' daily needs, creating a comprehensive ecosystem for various year-end requirements. The program is also part of Bank Mandiri's strategy to accelerate digital transaction growth and strengthen synergy with business partners. By leveraging the long holiday period, the bank aims to promote wider adoption of digital services while enhancing the overall transaction experience through merchant collaborations.