Bank Mandiri Launches Livin’ Fest 2025: Empowering MSMEs and Creative Industries

A Celebration of Synergy and Economic Growth

Bank Mandiri officially opened Livin’ Fest 2025 in Palembang, a grand collaborative event showcasing the bank's commitment to advancing national economic development. The four-day festival, held from November 13-16, 2025, at Palembang Sport and Convention Center (PSCC) and Palembang Icon, brings together MSMEs, creative industries, and financial innovation in an inclusive ecosystem.

Key Highlights of Livin’ Fest 2025

The festival features over 140 UMKM tenants participating across various categories including culinary, fashion, crafts, beauty, and lifestyle products. A special UMKM zone showcases local superior products developed through Mandiri's empowerment programs. The event also includes a Government Hub providing quick access to public services such as passport creation, SIM issuance, tax services, and digital population administration.

Financial Solutions and Promotions

Bank Mandiri has prepared various attractive promotions through its "Raffle Bagi-Bagi 27 Hadiah" program, featuring main prizes including a Vespa Primavera S.150 i-Get ABS, iPhone 16, and cash prizes totaling Rp1 million for 25 winners. Visitors making transactions using QR Livin’, debit cards, or Mandiri credit cards can enjoy discounts up to Rp270,000 across all tenants. The bank also offers special financial solutions including Mandiri KPR and Mandiri Auto with cashback up to Rp2.7 million.

Digital Banking Integration

The festival demonstrates Mandiri's digital banking capabilities through its Livin' by Mandiri application, which has been adopted by 35.1 million users, representing a 27% year-on-year growth. The app has seen a 25% increase in transaction frequency and a 10% growth in transaction value to Rp3,220 trillion in the first nine months of 2025. All festival services and promotions are integrated through this platform, showcasing its comprehensive digital ecosystem.

Community Engagement and Entertainment

Livin’ Fest 2025 features a rich entertainment program including performances by national artists such as Barasuara, Yura Yunita, and Bernadya. The event also includes various community activities like Fun Run 2.75K & 5K, Cosplay Anime Competition, E-Sport Competition, Live Mural Painting, and a Fashion Show showcasing local cultural heritage.

Strategic Significance

Regional CEO Bank Mandiri Region II/Sumatera 2, Ade Arief Mochtar, emphasized that Livin’ Fest serves as a collaborative space for community growth and represents Mandiri's commitment to creating added value for the local economy. The event symbolizes the synergy between the financial sector, creative industries, and community spirit, marking Mandiri's 27th anniversary celebrations.