Bank Raya Sees Strong Digital Banking Potential Despite Trust Issues

Optimistic Growth Strategy

PT Bank Raya Indonesia Tbk. (AGRO) remains confident in the growth potential of digital banking in Indonesia despite recent reports showing lower consumer trust in digital banks compared to traditional banking institutions. The bank's financial director, Rustarti Suri Pertiwi, highlighted that Indonesia's high internet penetration rate and increasing financial literacy are key drivers supporting digital banking growth.

Key Growth Drivers and Statistics

• Digital transactions in Indonesia grew by 38.08% year-on-year as of Q3 2025, reaching Rp12.99 trillion transactions
• The digital financial services sector is projected to reach US$538 billion in GTV by 2025
• Indonesia leads in growth rate but lags behind neighbors like Malaysia (US$14 billion) and Thailand (US$17 billion) in absolute lending value

Strategic Focus Areas

1. Technology Investment: Bank Raya is investing heavily in big data and cloud infrastructure while strengthening IT governance and cybersecurity
2. Digital Literacy: The bank is promoting financial digital literacy and awareness about digital security through regular live education programs on social media
3. Risk Management: Enhancing risk management capabilities to address digital banking challenges
4. Customer Loyalty: Implementing various promotional campaigns and loyalty programs to increase user engagement

Market Context and Challenges

The e-Conomy SEA 2025 report by Google, Temasek, and Bain & Company revealed that while digital financial services are growing rapidly, nearly 46% of Indonesian consumers still trust traditional banks more than digital financial services. The report suggests that platforms should focus on providing working capital financing for micro and small enterprises to bridge this gap.

Future Outlook

Bank Raya is preparing for intense competition in the digital banking space by strengthening its core business enablers. The bank believes that building deep, value-oriented customer relationships will be crucial for sustainable growth in the digital financial services sector.