BCA Supports Cultural Preservation through Bakti BCA Program

Collaboration with Local Weavers

PT Bank Central Asia Tbk (BCA), through its corporate social responsibility initiative Bakti BCA, has launched a significant cultural preservation program in Sumba Timur, East Nusa Tenggara (NTT). The program focuses on supporting local weavers by promoting traditional weaving techniques and the use of natural dyes. This initiative is part of BCA's broader commitment to preserving Indonesia's rich cultural heritage.

Key Program Details

The Bakti BCA program has been working closely with 50 weavers from four different groups in Sumba Timur: Kambatatana, Wukukalara, Kawangu, and Prai Kilimbatu. These women are recognized for their exceptional skill in traditional weaving and their role in maintaining cultural traditions. The program provides training and support to enhance their craft, with a particular emphasis on using natural dyes derived from local plants.

Celebrity Ambassador Participation

The program's culminating event featured the participation of Nicholas Saputra, a well-known Indonesian actor and BCA's Bakti BCA ambassador. Saputra's involvement highlights the importance of cultural preservation and brings additional visibility to the program. According to Hera F. Haryn, EVP Corporate Communication & Social Responsibility at BCA, the weavers of Sumba Timur are seen as guardians of Indonesia's cultural heritage.

Cultural Significance

The initiative not only supports the local economy but also plays a crucial role in preserving traditional Indonesian crafts. By focusing on natural dyeing techniques and traditional weaving, the program helps maintain the cultural identity of the Sumba Timur community. This effort is particularly significant as it ensures the continuation of these traditional practices for future generations.