BCA Empowers Local Economy Through Community-Based Tourism Development

Comprehensive Support for Tourism Villages

PT Bank Central Asia Tbk (BBCA) is implementing its Desa Bakti program to strengthen community-based tourism businesses. The initiative focuses on developing tourism destinations, enhancing the capacity of local businesses, and expanding market access for tourism villages. Currently, the program provides comprehensive assistance to 27 tourism villages across various regions in Indonesia.

Key Focus Areas

1. Human Resource Development: Enhancing the quality of local human resources through training and capacity building programs.
2. Tourism Attraction Enhancement: Strengthening tourism attractions and services to improve overall visitor experience.
3. Financial Literacy: Providing financial education to local communities and UMKM participants.
4. UMKM Empowerment: Empowering micro, small, and medium enterprises to improve their business quality and access broader markets.

Sustainable Economic Impact

The program aims to create sustainable economic value by strengthening local business networks from upstream to downstream. By improving the quality of tourism destinations and local businesses, BCA's Desa Bakti program contributes to the overall development of local economies while promoting community-based tourism.