BCA Life Targets Healthy Growth in 2026 through Strategic Initiatives

Positive Industry Outlook Amid Challenges

PT Asuransi Jiwa BCA (BCA Life) remains optimistic about the life insurance industry's prospects for 2026, despite ongoing structural challenges. According to Eva Agrayani, President Director & CEO of BCA Life, industry growth is expected to improve driven by increasing financial protection awareness, improved industry governance, and innovative product offerings that better meet current needs.

Key Determinants of Future Performance

Eva emphasized that company performance in the coming year will be determined by the ability to expand market reach and effectively manage claims. The company is focusing on business strategy adjustments to achieve established goals more effectively and agilely. For 2026, BCA Life is targeting sustainable growth with a strong emphasis on profitability and business continuity.

Strategic Initiatives for 2026

To achieve its targets, BCA Life plans to implement several key strategies:

1. New Product Launches: Introducing new product variants to complement their protection portfolio while maintaining focus on traditional products
2. Bancassurance Channel Optimization: Leveraging synergies within the BCA Group to achieve optimal premium growth
3. Conservative Investment Approach: Maintaining a diversified and conservative investment strategy to ensure asset-liability matching and protect against market volatility
4. Structured Claims Management: Enhancing claims management processes, particularly with the implementation of new OJK regulations on health insurance ecosystem

Product Focus and Market Approach

BCA Life will continue to prioritize traditional protection products, particularly in the life and health segments, driven by high demand for straightforward, benefit-certain insurance products. The company is also focusing on enhancing customer education through sales forces and digital communication channels to improve financial and insurance literacy.

Risk Management and Industry Challenges

The company is addressing key industry challenges such as rising medical costs, policy persistency issues, and low financial literacy through risk management strengthening, product design adjustments, and payment system improvements. These measures are designed to maintain business stability while meeting evolving customer needs.