Key insights and market outlook
BCA collaborates with Brightspot SUPERMRKT 2025 to promote local brands through its myBCA platform, offering various promotions and discounts for customers purchasing local products. The event features multiple Indonesian brands with discounts up to Rp 150,000 and vouchers up to Rp 300,000 for transactions made using BCA's payment methods.
BCA has partnered with Brightspot SUPERMRKT 2025 to promote local Indonesian brands through its myBCA platform. The event, held at Agora Mall in Thamrin Nine Complex, Jakarta, on November 28-30 and December 4-7, 2025, showcases various local brands with premium quality products.
Customers can enjoy various promotions, including discounts up to Rp 150,000 and vouchers up to Rp 300,000 for transactions made using BCA's payment methods such as QRIS, Kartu Kredit BCA, and Paylater. Some of the participating local brands include Grounds Studio, Humblezing, Hierarchy Studio, Sonaa Space, Sporting Supply Co, and Pyopp Fledge.
This collaboration is part of BCA's Bangga Lokal program, which has been running since 2020 to support local businesses (UMKM) by providing them with a wider market reach, improving their business capacity, and strengthening their competitiveness. The program includes four main pillars: Transaction, Awareness, Engagement, and Development.
The BCA Bangga Lokal program demonstrates BCA's commitment to empowering local businesses by providing them with the necessary support to grow and compete in the market. This initiative not only promotes Indonesian products but also enhances the overall digital payment ecosystem through myBCA.
BCA Promotional Event
Local Brand Collaboration
Digital Payment Promotion