BCA Empowers Indonesian Fashion Through 'Bangga Lokal' Program

Supporting Local Brands

Bank Central Asia (BCA) has been supporting local businesses since 2020 through its 'BCA Bangga Lokal' initiative. This comprehensive program is designed to empower local fashion brands and UMKM (Usaha Mikro, Kecil, dan Menengah) by providing them with the necessary tools and exposure to compete in both national and global markets.

Key Components of BCA Bangga Lokal

The program is structured around four main pillars:

1. Transaction Support: Facilitating merchant transactions through BCA's payment systems and integrated promotional programs.
2. Awareness: Enhancing brand visibility through BCA's media and promotional channels.
3. Engagement: Building a community of Bangga Lokal merchants through interactive activities and collaborative events.
4. Development: Providing training and guidance on soft skills, financial literacy, and business strategies for UMKM participants.

Featured Local Fashion Brands

The initiative showcases several promising Indonesian fashion brands:

1. Helioshop: Known for fashionable daily wear with breathable materials and chic designs.
2. 3Mongkis: An established brand with nearly a decade of experience, offering high-quality materials and contemporary designs.
3. Lurik Akik: A unique brand blending modern and traditional clothing with personal touches.
4. Valino: Offers premium quality clothing at affordable prices with strong stitching and classic cuts.
5. Sukkha Citta: Focuses on sustainable fashion using natural materials and dyes, supporting local cotton farmers and artisans.

Upcoming Events

The Bangga Lokal program will be featured at the myBCA x Brightspot SuperMKRT event in Mall Agora, scheduled for two weekends: 28-30 November 2025 and 4-7 December 2025. The event will showcase various local brands with special promotions, including discounts up to Rp 150,000 and 0% installment plans using BCA credit cards or QRIS through myBCA/BCA mobile/Sakuku.

Impact on Local Economy

By supporting local fashion brands, BCA aims to strengthen Indonesia's creative industry ecosystem. The program not only promotes Indonesian products but also contributes to the overall economic growth by empowering UMKM and creating opportunities for local businesses to thrive.