BCA UMKM Fest 2025 Drives Significant Growth in Small Business Transactions

Record-Breaking Sales and Transactions

BCA UMKM Fest 2025 achieved remarkable success with total sales reaching Rp20.3 billion, representing a 19% year-on-year growth. The event, which took place both online (1 July-17 August) and offline (13-17 August), saw a significant increase in transaction volume with 134,235 transactions recorded, marking a 54.1% rise compared to the previous year. This growth was driven by the participation of approximately 1,500 UMKM businesses, showcasing the effectiveness of BCA's support initiatives for small enterprises.

Digital and Physical Platform Success

The hybrid format of BCA UMKM Fest 2025 proved highly effective in boosting sales and expanding market exposure for UMKM products. The event attracted over 3 million website visitors, representing a 30% annual increase in online engagement. The top three product categories that garnered the most interest were food and beverages, health and beauty, and fashion. BCA's strategic partnership with online platforms like Grab Indonesia and Blibli.com further enhanced the event's reach and impact.

Support Programs for UMKM Growth

As part of its commitment to empowering UMKM businesses, BCA introduced the Merchant Appreciation Program, recognizing top-performing sellers during the online event. The five UMKM participants who received this recognition were Kalimantan Mas, Cuit Baby Wear, Madu Dhatu, Adorable Projects, and Alt. This initiative not only celebrates business success but also encourages continued growth and development within the UMKM sector.

Broader Impact on UMKM Sector

The success of BCA UMKM Fest 2025 reflects BCA's broader commitment to supporting the UMKM sector. As of September 2025, BCA had disbursed Rp129.3 trillion in credit to UMKM, representing a 7.7% year-on-year growth. This comprehensive support ecosystem, which includes programs like BCA UMKM Go Export and halal certification workshops, positions BCA as a key enabler of UMKM growth and development in Indonesia.

Conclusion

The success of BCA UMKM Fest 2025 demonstrates the potential of collaborative efforts between banking institutions, technology platforms, and UMKM businesses. By providing a comprehensive support system that includes digital platforms, financial access, and capacity building initiatives, BCA is playing a crucial role in empowering Indonesia's UMKM sector. As the event's outcomes continue to manifest in the broader economy, it reinforces the importance of continued support for small businesses in driving national economic growth.