Behaestex Launches Wakaf Sarung Program to Enhance Brand Presence

Corporate Social Responsibility Initiative

PT Behaestex, the manufacturer of renowned sarong brands such as BHS, Atlas, and Arsaba, has officially partnered with Dewan Masjid Indonesia (DMI) Jawa Timur and DMI Surabaya to launch the Wakaf Sarung Program. This corporate social responsibility (CSR) initiative was formally introduced on two separate occasions in Surabaya - first on December 5, 2025, at Islamic Centre Surabaya, and then on December 19, 2025, at Hotel Prime Biz Surabaya.

Program Objectives and Implementation

The Wakaf Sarung Program is designed to provide free sarongs along with storage racks to mosques and prayer rooms that are still in need of these essential religious items. By doing so, Behaestex aims to support the comfort and solemnity of worshippers during their religious observances. This program not only demonstrates the company's commitment to social responsibility but also serves as a strategic move to enhance brand awareness and visibility within the community.

Strategic Brand Building

Through this initiative, Behaestex is effectively combining philanthropy with brand building. The company's decision to collaborate with respected religious organizations like DMI Jawa Timur and DMI Surabaya lends credibility to the program while reinforcing its brand image as a socially responsible business. As the program progresses, it is likely to generate positive word-of-mouth and strengthen Behaestex's market position in the competitive textile industry.

Community Impact

The Wakaf Sarung Program is expected to have a meaningful impact on the communities served by the participating mosques and prayer rooms. By providing essential items for worshippers, Behaestex is contributing to the enhancement of religious practices and community well-being. This initiative also reflects the company's understanding of its role in society and its commitment to making a positive difference beyond its business operations.