Blibli Enhances Digital Security Measures Ahead of Harbolnas 2025

Strengthening Platform Security

As Harbolnas (National Online Shopping Day) approaches on December 12, 2025, e-commerce platform Blibli is proactively enhancing its digital security measures. The initiative comes in response to the anticipated surge in digital shopping activity during this period. Blibli is committed to maintaining a secure platform while simultaneously improving customer awareness about online security.

Rising Fraud Concerns in Indonesia's Digital Economy

The Indonesian financial sector has witnessed a significant increase in fraudulent activities in recent months. According to data from the Indonesia Anti-Scam Centre (IASC) under the Financial Services Authority (OJK), there were over 274,000 reported cases of fraud between November 2024 and September 2025. These incidents have resulted in substantial financial losses amounting to Rp 6.1 trillion. The fraud cases involved various modus operandi, including phishing, fake customer service accounts, social engineering, and AI-based scams.

Blibli's Security Initiatives

In light of these developments, Blibli is taking comprehensive measures to strengthen its digital security infrastructure. The company is maintaining its ISO certification, demonstrating its commitment to international security standards. Blibli is also focusing on enhancing customer education regarding online safety practices. The platform recognizes that while technological security measures are crucial, customer awareness remains a vital component in preventing online fraud.

Market Context and Future Implications

The heightened focus on digital security comes at a time when Indonesia's e-commerce sector is experiencing rapid growth. Major shopping events like Harbolnas are expected to drive significant transaction volumes, making robust security measures essential. Blibli's proactive approach not only protects its customers but also contributes to the overall stability of Indonesia's digital economy.