Blibli Enhances Omnichannel Strategy with Advanced Logistics and AI

Strengthening E-commerce Infrastructure

PT Global Digital Niaga Tbk (BELI), operating under the brand name Blibli, is reinforcing its e-commerce capabilities through a comprehensive omnichannel strategy. The company is focusing on developing its logistics infrastructure, optimizing high-tech warehouses, and integrating digital and physical services to enhance overall performance.

Key Infrastructure Developments

• Warehouse Capacity: Currently operates 13 warehouses with a combined area of approximately 200,000 square meters
• Distribution Network: Maintains 19 distribution hubs to support efficient order fulfillment
• Technological Integration: Implements AI technology to optimize logistics and operational processes

Strategic Objectives

Blibli's enhanced omnichannel strategy aims to achieve two primary objectives: maintaining growth momentum and improving operational efficiency. By strengthening its logistics infrastructure and leveraging advanced technologies, the company is positioning itself to better compete in the increasingly competitive e-commerce market.

Operational Improvements

The integration of AI technology is expected to significantly enhance various aspects of Blibli's operations, including inventory management, order processing, and customer service. The company's extensive warehouse network provides a solid foundation for scaling its e-commerce business while maintaining fast and reliable delivery services.

Market Context

The Indonesian e-commerce sector continues to experience robust growth, driven by increasing internet penetration and consumer preference for online shopping. Blibli's strategic investments in logistics and technology are timely, as the company seeks to capitalize on these market trends and strengthen its position among Indonesia's leading e-commerce platforms.