Bluebird Group Enhances Nataru Holiday Services

Comprehensive Preparations for Peak Season

Bluebird Group is undertaking extensive preparations to meet the anticipated surge in transportation demand during the Christmas and New Year (Nataru) holiday period. The company is deploying 25,000 vehicles across various operational cities, supported by a network of 27,000 drivers. This preparation includes enhanced operational monitoring through a 24/7 Customer Response Center (CRC) to maintain optimal service levels during the peak travel season.

Strategic Service Enhancements

The company's preparations extend beyond mere numbers, with a focus on strategic service enhancements. Bluebird is emphasizing its multimodal transportation capabilities, including regular taxis, executive taxis, car rentals, bus rentals, and inter-city shuttle services. These services are designed to support various travel needs, from daily commutes to long-distance journeys during the holiday period.

Technology Integration for Better Service

To improve customer experience, Bluebird has introduced several technological enhancements. The company is promoting its advance booking feature, allowing customers to secure transportation in advance. This initiative aims to ensure both availability and punctuality during the busy travel period. Additionally, Bluebird has implemented various digital access improvements and collaborated with strategic partners to enhance overall service quality.

Market Demand Analysis

Historical trends indicate that transportation demand typically increases by 15-25% during the Nataru period, with variations depending on the specific service type. Notably, the demand surge begins as early as November, as travelers develop the habit of booking their trips well in advance of the long holiday. Bluebird's proactive preparations are designed to meet this growing demand while maintaining high service standards.

Executive Insights

Bluebird Group's CEO, Adrianto Djokosoetono, emphasized the importance of comprehensive service readiness. "Multimodal service readiness is key to supporting community mobility during the holiday period. Our role is to ensure seamless connectivity across all travel points," he stated. The company's Chief Marketing Officer, Monita Moerdani, added that various customer conveniences have been prepared, including digital access improvements and strategic collaborations, to make holiday travel more comfortable and worry-free.