BNI Strengthens Local MSMEs through International Badminton Event

Promoting Local Businesses on International Stage

PT Bank Negara Indonesia (Persero) Tbk (BBNI) successfully transformed the wondr by BNI Indonesia International Challenge 2025 into a platform for promoting local Micro, Small, and Medium Enterprises (MSMEs). The international badminton tournament, held in Yogyakarta from November 11-16 and 18-23, 2025, at GOR Among Rogo, featured a diverse culinary showcase representing Indonesia's rich gastronomic diversity.

Culinary Showcase Highlights Local MSMEs

The event featured prominent local food vendors including EP Street Food, Dawet Nona Manise, Salad Gurt, Pempek Mang Tri, Nasi Uduk Betawi Apandi, and Kuliner Kita. These MSMEs were given a significant platform to showcase their products to both local and international visitors, creating valuable exposure for these businesses. The presence of these vendors not only enhanced the event experience but also contributed to the local economic ecosystem.

Strategic Synergy between Sports and Business

BNI's initiative demonstrates a strategic approach to combining sports sponsorship with corporate social responsibility. By integrating local MSMEs into the international badminton event, the bank created a mutually beneficial situation: the tournament gained local flavor and authenticity, while the MSMEs received unprecedented exposure. This synergy highlights BNI's commitment to supporting local businesses and promoting Indonesia's economic development.

Economic Impact and Future Prospects

The involvement of local MSMEs in such high-profile international events creates significant economic opportunities. It not only boosts their visibility but also potentially increases their customer base beyond local markets. As BNI continues to support such initiatives, it strengthens its role as a catalyst for local economic growth while reinforcing its brand presence in the sports sponsorship domain.