BNI Supports Creative Economy through 'Timur' Film Promotion

Commitment to Creative Sector Development

PT Bank Negara Indonesia (Persero) Tbk (BBNI) has demonstrated its commitment to supporting the national creative economy by backing the film 'Timur', directed by Iko Uwais and set to be released on December 18, 2025. As part of this support, BNI organized a series of promotional events including meet and greet sessions and screening activities in major Indonesian cities.

Promotional Events Across Major Cities

The promotional activities were conducted on December 13-14, 2025, in Surabaya, Semarang, and Bandung, receiving enthusiastic responses from the public. The events featured the production crew from Uwais Pictures and the film's cast members. In Surabaya and Semarang, the screening events on December 13, 2025, were attended by notable figures such as Raffi Ahmad, Jimmy Kobogau, Auffa Assegaf, and Yentonius Jerriel Ho. The high attendance reflected the strong public interest in the action-drama film, which emphasizes family and brotherhood values.

Strengthening Public Engagement

In Semarang, BNI also set up a booth activation to enhance interaction with visitors. The event in Bandung on December 14, 2025, at CGV 23 Paskal Shopping Center was attended by Executive Producer Nagita Slavina. The presence of producers and cast members added to the event's appeal. Executive Producer Raffi Ahmad praised the film's strong narrative and universal values, supported by authentic production quality. Nagita Slavina highlighted the collaborative effort in creating 'Timur', involving local talent with high spirits.

Impact on Creative Economy

The positive response from audiences across different cities underscores the potential of the film industry as a significant component of the national creative economy value chain, from production to entertainment consumption. By supporting 'Timur', BNI reaffirms its role as a development agent that not only focuses on the financial sector but also actively promotes the growth of productive sectors based on creativity and innovation. With its nationwide release starting December 18, 2025, 'Timur' is expected to enhance the competitiveness of Indonesia's film industry and reinforce the creative economy as a new growth engine.