Key insights and market outlook
The Bogor Botanical Garden is optimistic about attracting more than 80,000 visitors during the Christmas and New Year (Nataru) holiday season. This target is supported by increased public interest in family tourism as social and economic conditions have improved compared to last year. The garden's management has prepared various educational programs and green activities under the theme 'one stop lifestyle', positioning the garden as not just a recreation destination but also an educational space and green lifestyle hub.
The management of Bogor Botanical Garden, operated by PT Mitra Natura Raya, is confident that they will attract more than 80,000 visitors during the Nataru holiday period. This optimism is based on the observed increase in public interest for family tourism activities as both social and economic conditions have shown improvement compared to the previous year. General Manager of Corporate Communication, Zaenal Arifin, stated that the garden is preparing various attractions to meet this demand.
To cater to the expected large number of visitors, the management has developed a range of educational programs and green activities under the theme 'one stop lifestyle'. This strategic approach aims to transform the Bogor Botanical Garden into a comprehensive destination that offers not only recreation but also education and green living experiences. The programs are designed to appeal to families and nature enthusiasts, enhancing the overall visitor experience.
The increased visitor target is supported by the improving social and economic conditions in the country. As people's financial situation improves, there is a noticeable increase in demand for leisure and family activities. The management believes that the garden's unique offerings will capitalize on this trend, making it a preferred destination for those seeking both entertainment and educational experiences.
Visitor Target Increase
Ecotourism Program Launch