BRI Celebrates 130th Anniversary with Extensive Promotional Campaign Across Multiple Categories
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PublishedDec 16
Sources2 verified

BRI Celebrates 130th Anniversary with Extensive Promotional Campaign Across Multiple Categories

AnalisaHub Editorial·December 16, 2025
Executive Summary
01

Executive Summary

Key insights and market outlook

PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) is celebrating its 130th anniversary by launching a comprehensive promotional campaign called 'Belanja Bijak, Jadi Hemat, Berlimpah Promo' until December 31, 2025. The campaign offers various benefits including discounts up to Rp1.3 million, cashback up to Rp130,000, and special prices starting from Rp13,000 across multiple categories such as Food & Beverage, Fashion, Travel, and Entertainment through BRI Debit, BRI Credit Cards, and QRIS BRImo.

Full Analysis
02

Deep Dive Analysis

BRI Launches Extensive Promotional Campaign for 130th Anniversary

Comprehensive Offers Across Multiple Categories

PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) is celebrating its 130th anniversary with a nationwide promotional campaign titled 'Belanja Bijak, Jadi Hemat, Berlimpah Promo' running until December 31, 2025 1

2. The campaign, available across hundreds of merchants in Indonesia, offers various benefits through BRI Debit, BRI Credit Cards, and QRIS BRImo, including discounts up to Rp1.3 million, cashback up to Rp130,000, and special prices starting from Rp13,000 1.

Diverse Promotional Offers

The promotional campaign covers various categories including Food & Beverage, Fashion, Travel, Beauty & Wellness, Electronics, E-commerce, Home Living, Groceries, and Entertainment. In the fashion category, brands like Benang Jarum, Nada Puspita, and Ria Miranda are offering cashback of Rp130,000 for transactions over Rp1 million through QRIS BRImo 2

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Beauty and Entertainment Deals

In the beauty sector, Sociolla, Guardian, and Watsons are offering cashback up to Rp130,000 for transactions above certain thresholds. For entertainment, Playtopia and Toys Kingdom are providing cashback and discounts for customers using BRI's payment methods 2

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Special Offers for Various Needs

The campaign also includes special offers for other needs such as jewelry purchases and investments through Galeri 24, with discounts up to Rp1.3 million. Corporate Secretary BRI, Dhanny, stated that this campaign is a form of appreciation to BRI's loyal customers and aims to provide a more economical, easy, and enjoyable transaction experience 1

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Original Sources

Story Info

Published
1 month ago
Read Time
11 min
Sources
2 verified

Topics Covered

Banking PromotionConsumer OffersFinancial Services

Key Events

1

BRI 130th Anniversary Promotion Launch

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Special Offers for BRI Customers

Timeline from 2 verified sources