BRI Celebrates 130 Years: Promotions and Legacy

Anniversary Promotional Campaign

PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) is marking its 130th anniversary with a comprehensive promotional campaign titled 'Belanja Bijak, Jadi Hemat, Berlimpah Promo'. This national program, running until December 31, 2025, offers various benefits for BRI customers across multiple categories ¹

:

• Discounts up to Rp1.3 million on various merchant transactions
• Cashback up to Rp130,000 for specific purchases
• Special prices starting at Rp13,000 for selected services

The promotions cover categories such as Food & Beverage, Fashion, Travel, Beauty & Wellness, Electronics, E-commerce, Home Living, Groceries, and Hobbies & Entertainment. BRI's Corporate Secretary, Dhanny, stated that this campaign is a form of appreciation to their loyal customers.

Historical Significance and Founding Principles

As BRI celebrates its milestone anniversary, the bank also reflects on its historical roots established by Raden Bei Aria Wirjaatmadja in 1895 ²

. The founder, a visionary Javanese nobleman, created 'De Poerwokertosche Hulp en Spaarbank der Inlandsche Bestuurs Ambtenaren' - the first microfinance movement in the Indonesian archipelago. This pioneering initiative aimed to protect native employees from usurious lending practices by establishing a safe and affordable financial mechanism based on mutual cooperation.

Modern Transformation and Continued Commitment

Today, BRI continues to uphold its founding principles while embracing modern transformation. The bank has been focusing on digitalization of services, strengthening the MSME ecosystem, expanding financial access to remote areas, and implementing banking technology innovations. The 130th anniversary celebrations demonstrate BRI's commitment to both its historical legacy and future growth, maintaining its position as a people's bank that has grown with the nation.