BRI Empowers Batik UMKM to Create Premium Fashion Products

Transforming Local Craft into Global Fashion

Bank BRI continues to demonstrate its commitment to empowering UMKM through various empowerment programs, training, and market access expansion. One success story is Batik Malessa, a UMKM that has transformed simple clothing production into premium fashion products. Founded in 2018 by Madu Mastuti, the business has grown significantly with BRI's support.

From Simple Clothing to Premium Products

Madu Mastuti started Batik Malessa by creating simple homewear from patchwork fabric. Over time, the business evolved to produce high-quality batik, lurik, and tenun products. The company's products are now divided into two main lines: mass-market homewear and exclusive premium fashion items that combine traditional Indonesian fabrics.

BRI's Comprehensive Support

BRI's support through Rumah BUMN BRI Solo has been instrumental in Malessa's success. The bank provided not only financial support through KUR loans but also comprehensive training and mentoring programs, including export readiness training and business incubation programs. This support has enabled Malessa to increase its production capacity by 40% and expand its market reach.

Key Achievements:

• Increased production capacity by 40%
• Expanded market reach to include international exhibitions
• Developed premium product lines featuring Indonesian traditional fabrics
• Created employment opportunities for local community members

Global Reach and Future Prospects

With BRI's support, Malessa's products are now sold in various stores, airports, and hotels in Surakarta. The UMKM has also participated in international exhibitions in countries such as the Netherlands, Switzerland, and Australia. This global exposure has not only boosted sales but also enhanced the brand's recognition internationally.

Conclusion

BRI's commitment to empowering UMKM through comprehensive support programs has shown significant results in the case of Batik Malessa. By providing financial support, training, and market access, BRI has enabled Malessa to transform into a successful premium fashion brand with global reach.