BRI Enhances Visa Infinite Credit Card for Premium Segment

Upgraded Features for International Transactions

PT Bank Rakyat Indonesia (BRI) has launched a revamped version of its Visa Infinite credit card, targeting the bank's premium customer base. The updated card is designed to cater to the growing needs of BRI's affluent clients who require sophisticated payment solutions for their international transactions and travel activities.

Key Features of the New Visa Infinite Card

The enhanced BRI Visa Infinite card offers several key features, including:

1. Improved international transaction capabilities
2. Enhanced reward programs tailored to premium customers
3. Dedicated concierge services for personalized assistance
4. Modern design reflecting contemporary premium banking standards

Strategic Business Focus

BRI's decision to upgrade its Visa Infinite card is part of the bank's strategy to strengthen its consumer business, particularly in the high-end segment. According to Agustya Hendy Bernadi, Corporate Secretary of BRI, the feature adjustments were made to ensure the card remains relevant to the changing spending and travel patterns of premium customers.

Market Context and Customer Expectations

The upgrade comes amid increasing demand from affluent customers for international-standard payment instruments that are both practical and flexible. BRI has recognized that this segment now requires more than just a credit card; they need comprehensive support services for their global mobility.

Future Implications

This product enhancement demonstrates BRI's commitment to maintaining its competitive edge in the premium banking segment. By offering sophisticated financial products that meet international standards, BRI aims to retain its market position while attracting new high-net-worth customers.