BRI and FC Barcelona Launch Exclusive Debit Card Partnership

Strategic Collaboration Enhances Customer Experience

PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) has entered into an exclusive partnership with FC Barcelona, one of the world's most prestigious football clubs, to launch a special edition debit card ¹

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Source 2

https://finansial.bisnis.com/read/20260101/90/1940960/bri-bbri-luncurkan-kartu-debit-edisi-khusus-fc-barcelona

. This collaboration represents BRI's strategic effort to cater to the diverse preferences of its customers, particularly football enthusiasts.

Features of the Exclusive Debit Card

The BRI x FC Barcelona debit card requires customers to maintain a minimum balance of Rp10 million in their savings account for three consecutive months, applicable to both new and existing customers who top up their accounts ¹

. The card features Barcelona's branding and comes with an attractive rewards program, including:

• Travel to Spain to watch FC Barcelona matches live at Spotify Camp Nou
• Exclusive meet and greet opportunities with Barcelona legends in Indonesia
• Merchandise packages featuring exclusive FC Barcelona products
• Discounts for Culers Premium Membership
• Various other exclusive prizes through a special lottery program

Strategic Significance of the Partnership

BRI's collaboration with FC Barcelona is a strategic move to strengthen customer relationships by leveraging the massive popularity of the Spanish football club in Indonesia. The bank's Director of Network and Retail Funding, Aquarius Rudianto, emphasized that this partnership aims to inspire customers to embrace a 'champion spirit' in their financial journey ¹

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Financial Performance Context

The launch of this exclusive debit card comes as BRI continues to show positive financial performance. As of September 2025, the bank's third-party funds (DPK) grew by 8.2% year-on-year to Rp1,474.8 trillion, with a significant improvement in the quality of funds ²

. The proportion of Current Account and Savings Account (CASA) increased to 67.6% of total DPK, driven by a 24.5% YoY growth in demand deposits and 7.2% YoY growth in savings deposits.

Mutual Benefits for BRI and FC Barcelona

For BRI, the partnership helps strengthen customer engagement through a unique value proposition, while for FC Barcelona, it represents an expansion of their global brand presence in the Asia-Pacific region. FC Barcelona's Managing Director, Manel del Rio, highlighted that Indonesia is a key market for the club's global fanbase expansion ¹

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