BRI Empowers Young Entrepreneurs through Pengusaha Muda BRILiaN 2025

Supporting MSME Growth and Digitalization

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has officially launched the Pengusaha Muda BRILiaN 2025 program, coinciding with Indonesia's Youth Pledge Day on October 28, 2025. This business acceleration program marks its fifth year and will run until January 2026, focusing on empowering young entrepreneurs across Indonesia.

Key Focus Areas and Strategic Objectives

The program will concentrate on five strategic categories:

1. Food & Beverages
2. Home Decor & Craft
3. Accessories & Beauty
4. Fashion & Wastra
5. Healthcare/Wellness

BRI's Commercial Banking Director, Alexander Dippo Paris, emphasized the crucial role of young Indonesian entrepreneurs in driving regional economic growth. He stated that Pengusaha Muda BRILiaN represents BRI's ongoing commitment to nurturing young business talent through a comprehensive ecosystem approach.

Comprehensive Support Ecosystem

The program is designed to provide holistic support to young entrepreneurs, including:

• Business development guidance
• Digitalization support
• Capacity building initiatives
• Access to financial solutions

Through this initiative, BRI aims to position itself not merely as a financial institution but as a strategic partner in the growth journey of MSMEs across Indonesia. The bank's commitment to fostering innovation and digital transformation among young entrepreneurs reflects its dedication to strengthening the national MSME ecosystem.