BRI Partners with FC Barcelona as Official Commercial Banking Partner in Indonesia

Strengthening Engagement with Indonesian Fans

PT Bank Rakyat Indonesia Tbk (BRI) has announced a partnership with FC Barcelona to become the Official Commercial Banking Partner in Indonesia until 2027. This strategic partnership is designed to enhance FC Barcelona's connection with its significant fan base in Indonesia, which is one of the club's most substantial markets in the Asia Pacific region.

Co-Branded Debit Card Launch

The partnership between BRI and FC Barcelona will feature the launch of a co-branded debit card, allowing fans to demonstrate their support for the club while enjoying exclusive benefits. This initiative is expected to increase fan engagement and provide a unique experience for BRI customers who are also FC Barcelona enthusiasts.

Mutual Benefits and Growth Opportunities

This collaboration is anticipated to yield mutual benefits for both parties, with BRI expanding its customer base and FC Barcelona strengthening its brand presence in Indonesia. The partnership reflects the growing interest in football in Indonesia and the potential for financial institutions to engage with their customers through sports marketing initiatives.